November 19, 2010

Art-Hop Episode 3: My Hat's Real Low


Artist: Jay-Z
Song: "99 Problems"
Album: The Black Album
Director: Mark Romanek

This song is probably in my Top 3 Jay-Z songs. The video? My favorite Jay video, hands down. It's gets no better than this. Jay driving around NYC with Rick Rubin riding shotgun seals the deal for me. Vincent Gallo? What the heck is he doing, arbitrarily walking around Brooklyn??? I don't know, but he looks cool doing it.

Outside of the cop scene, there really isn't a narrative to this video. It's just a bunch beautifully shot scenes edited together.

Who knew that a well placed Slayer sample, coupled with Jiggaman & Rick Rubin hanging out in BK, could make for a visually interesting video?

P.S. All of these picks won't be B&W (or from 10 years ago). I'll post some artsy Hip-Hop vids shot in color (AND made in recent years).

I just have to look really hard.

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